The Creation of Gumball 3000 The Gumball 3000 rally was launched in 1999 by Maximillion Cooper, and has since become one of the most infamous and spectacular events in the world. Inspired by the 'Gumball Rally' and 'Cannonball Run' movies of the 70s and 80s, the 'Gumball 3000' rally has recreated the spirit of those classics by bringing together the worlds of music, film, fashion, entertainment, sport and business, for a 6-day, 3,000 mile mind-blowing road trip. Becoming Famous In order to introduce some style and glamour into car racing, Maximillion had originally planned a private party for 50 of his friends where he was going to announce his aspiration to enter a totally new and super trendy racing team into the Le Mans 24-hour race. The rally had a promotion plan of its own, however. The first 'Gumball 3000' rally across Europe enjoyed a success, far bigger than anyone had suspected, and immediately mesmerized a fan audience that went beyond motor sport enthusiasts. All this media attention led to a host of high-profile worldwide organizations and household names wanting in, including a deal to launch a Sony Playstation 2 Gumball 3000 computer game. Everyone, including movie and music industry celebrities, supermodels, sport stars, businessmen, lunatics, had become aficionados of the 'Gumball 3000', shooting up the rally’s popularity to the sky. What’s Next The 2004 Gumball 3000 rally is rumored to be the biggest and most amazing rally that Earth has ever seen. It will be held May 5th-10th 2004, passing through places most of us have only dreamed of. It begins in Paris, travels to Madrid, Marbella, Marrakech, Barcelona, and finishes in the amazing city of Cannes. With the route going through two continents, this year’s rally will indisputably be the most amazing Gumball yet! Gumball 3000 – now, that’s called excitement! See you there ;-) |